At Strategic Dining Services (SDS), our story continues to evolve alongside the senior living industry. Recently, our founder David Koelling sat down with Jill Kuntz, President at SDS, to talk about how SDS began, what makes our approach unique, and where we’re headed next.
They talked about the shifts shaping senior living today — staffing, technology, personalization, and finding ways to grow while staying true to their culture.
Q: Why has the SDS model been so effective for operators?
David:
“When we started SDS, we saw a need. Operators wanted help but didn’t want to hand over control of their dining departments. They didn’t want a management company taking over, but consulting alone wasn’t enough either. We built a model that provides structure, training, and tools without replacing the team that already knows and loves the residents. That’s what makes it work.”
That belief still defines our approach. Senior living continues to expand, yet operators want to maintain their identity. The SDS model provides support, structure, and partnership while respecting the people and culture that make each community unique.
Q: How are you helping communities tackle today’s workforce challenges?
Jill:
“The labor market looks different than it used to. People learn differently, and the old classroom model doesn’t always land. We’ve built training that fits how teams actually learn—short videos, hands-on coaching, and real-world validation tools. We also develop local trainers so growth continues long after we leave. It’s not a one-time fix—it’s a partnership.”
Communities that focus on development, not just recruiting, see more engagement, stability, and stronger dining programs. When teams feel confident and capable, residents always notice.
Q: How is technology changing how communities manage dining programs?
David:
“Technology has completely changed the game. Leaders want visibility into where their dollars go—from purchasing to production—in real time. That transparency helps them make better decisions and focus on quality. It’s not about adding work; it’s about freeing teams to focus on residents.”
Technology has become a real equalizer in senior living. It brings clarity, saves time, and helps teams spend more of their day doing what they love—serving residents.
Q: What are residents asking for now, and how is that shaping dining expectations?
Jill:
“Today’s residents are food-savvy and well-traveled. They know good food, and they want both comfort and creativity. When they say they want ‘more variety,’ that might mean new menu options, flexible hours, or fresh presentation. Our job is to listen closely and deliver experiences that feel personal and exciting.”
Dining expectations are changing fast. Residents want meals that reflect their lifestyle and values. Dining isn’t just about food anymore—it’s about creating that sense of connection and belonging.
Q: What’s next for SDS and for senior living dining overall?
Jill:
“Our foundation hasn’t changed. We’re here to support communities in ways that fit their goals. But our resources keep expanding. We’re integrating more technology, building stronger training programs, and partnering with others who share our vision. As the industry evolves, we’ll keep finding ways to help operators grow while staying independent.”
The future of dining in senior living is about blending technology, hospitality, and people-centered service. True success will always come from partnership and purpose.
Final Thoughts
Every community has its own personality, but the goals are shared: protect culture, empower teams, use data wisely, and enhance the resident experience.
Dining has never been just about food. It’s about people—the residents who want to feel cared for and the employees who take pride in creating moments that matter.
At SDS, we don’t take over operations; we partner with communities to strengthen what’s already working and help teams grow with confidence. Our goal is to support operators with the right tools, training, and insight so they can thrive while preserving their culture.
Together, we’re turning insights into impact, one community at a time.
